Task: Prepare the restaurant’s identity for trademark registration. Completely eliminate the mascot’s portrait likeness to a real actor to avoid copyright lawsuits, while retaining brand recognition.
Solution: Redesigned the character under strict legal constraints. The image was deconstructed: portrait features were replaced with a safe, generalized character, while preserving archetypal attributes (national costume, emotion).
Result: Delivered a fully finalized, risk-free brand asset to the client and legal department for the trademark registration process. (Project status: Unreleased Concept).