A financial operating system concept designed for freelancers. Flow helps users understand their actual available balance by automatically separating tax reserves, monitoring recurring subscriptions, and surfacing financial insights before they become problems.

Task: Freelancers often rely on multiple disconnected tools to track income, taxes, and subscriptions, making it difficult to understand how much money is actually available to spend.

Solution: Designed a product concept that combines financial overview, automatic tax allocation, subscription monitoring and proactive insights into a single experience. Built a scalable design system, landing page, and supporting marketing assets around a consistent visual language.

Result: Produced a complete product presentation including dashboard screens, responsive landing page, design system and paid social campaign assets, demonstrating how a product concept can be developed into a cohesive launch-ready visual ecosystem.

Task: Communicate Flow’s core value clearly for first-time users.

Solution: Designed a focused product landing page that introduces Flow through a clear value proposition, key product features, and supporting interface examples.

Result: Created a launch-ready landing page that turns the product concept into a cohesive marketing experience.

Task: Extend the product concept into paid social communication.

Solution: Developed a three-part campaign around tax automation, invoice splitting, and subscription savings using a consistent visual language.

Result: Created a compact campaign system demonstrating how Flow’s core features can be communicated through paid social creatives.

Task: Build a reusable interface system to ensure consistency across product screens and marketing assets.

Solution: Created a modular component library including typography, colors, navigation, KPI cards, data containers and reusable UI patterns.

Result: Established a scalable visual foundation that accelerated interface production and maintained consistency across the dashboard, landing page and campaign assets.