A financial operating system concept for freelancers. Flow helps users understand what they can actually spend by automatically separating tax reserves, monitoring recurring subscriptions, and surfacing financial insights before they become problems.
FinTech
SaaS
SaaS
INDUSTRY:
Visual Design
UI Design
Marketing Design
UI Design
Marketing Design
ROLE:
2026
TIMEFRAME:
Self-initiated Concept
CLIENT:
Financial OS for Freelancers
A self-initiated financial OS concept developed into a cohesive visual system across product UI, a launch landing page, and a paid social campaign.
Visual direction / Product UI / Campaign design
Visual direction / Product UI / Campaign design
CORE PRODUCT VIEWS
A focused landing page translating the product concept into a clear launch narrative for first-time users.
Product marketing / Responsive landing
Product marketing / Responsive landing
Landing Page
landing page · Desktop
landing page · Desktop
A three-part paid social campaign translating Flow’s core product benefits into a consistent visual system across static and motion formats.
Campaign design / Paid social / Motion
Campaign design / Paid social / Motion
Marketing Assets
PAID SOCIAL · STATIC
paid social · LANDSCAPE ADAPTATION
Motion adaptation: A vertical motion adaptation turns the invoice-splitting message into a clear seven-second paid social narrative through animated data, depth and pacing.
Visual language: Reusable glass metaphors translate allocation, savings, and cash-flow concepts into a consistent campaign vocabulary.
Visual language: Reusable glass metaphors translate allocation, savings, and cash-flow concepts into a consistent campaign vocabulary.
VISUAL LANGUAGE · GLASS METAPHORS
PAID SOCIAL · MOTION
