A financial operating system concept for freelancers. Flow helps users understand what they can actually spend by automatically separating tax reserves, monitoring recurring subscriptions, and surfacing financial insights before they become problems.
FinTech
SaaS
SaaS
INDUSTRY:
Visual Design
UI Design
Marketing Design
UI Design
Marketing Design
ROLE:
2026
TIMEFRAME:
Self-initiated Concept
CLIENT:
Open Mode.
Different worlds. One stage.
A luminous portal connects three distinct visual worlds: SIGNAL, MATTER and AFTERIMAGE. Each explores a different expression of energy — through sound, sculptural material and movement- while sharing a recognisable visual language.
Art Direction / Key Visuals / Visual System
Art Direction / Key Visuals / Visual System
One stage. Three modes.
VISUAL SYSTEM
три вертикальных постера с сильной типографикой — сначала как серия, затем, при необходимости, один крупнее для демонстрации деталей..
SIGNAL / MATTER / AFTERIMAGE 3 типографических постера
SIGNAL / MATTER / AFTERIMAGE 3 типографических постера
Three editions. One visual language.
SIGNAL / MATTER / AFTERIMAGE · posters
details · poster
Определяем один ведущий edition и разрабатываем три-четыре адаптации.
Предварительные форматы: 16:9, 9:16, 1:1 и один широкий digital banner.
Задача — показать действительно разную работу композиции, а не механические ресайзы.
Social campaign / digital ads / stories 3–4 адаптации
Предварительные форматы: 16:9, 9:16, 1:1 и один широкий digital banner.
Задача — показать действительно разную работу композиции, а не механические ресайзы.
Social campaign / digital ads / stories 3–4 адаптации
Built for every format.
Social campaign / digital ads / stories · STATIC
paid social · LANDSCAPE ADAPTATION
A three-part paid social campaign translating Flow’s core product benefits into a consistent visual system across static and motion formats.
Landing page hero + responsive adaptation + localization / крупный digital screen и мобильная адаптация.
Landing page hero + responsive adaptation + localization / крупный digital screen и мобильная адаптация.
Beyond the campaign.
landing page · Desktop
A three-part paid social campaign translating Flow’s core product benefits into a consistent visual system across static and motion formats.
Exploration / iterations / manual refinement / компактная редакционная композиция с процессом.
Exploration / iterations / manual refinement / компактная редакционная композиция с процессом.
Creative Process – From concept to execution.
landing page · Desktop
A three-part paid social campaign translating Flow’s core product benefits into a consistent visual system across static and motion formats.
Короткий campaign motion
Короткий campaign motion
Motion – Three states of energy.
landing page · Desktop
